about us

TEK CONSULTANCY

Strategic consulting focused on portfolio and brand management with a customer driven and innovative approach strengthened by extensive experience in pharmaceutical industry.

TJARDA KASTEeL, MD

An energetic entrepreneur, with a strong strategic mindset. Combining a scientific medical background with more than 15 years of strategic commercial experience in pharmaceutical industry. Stimulates positive energy and clear focus in cross- functional teams. Inspires and motivates teams to think out of the box and to drive innovation with a strategic perspective.

Tjarda´s excellent strategic skills and broad experience in pharma topped with a ´can do´ mentality was of great help to our organization. By making use of strategic tools and her ability to mobilize and challenge the team, she guided us to make the right choices for the future. Compared to others, Tjarda is able to embed new processes in the organization in such the way that the change is sustainable and not a ´one trick pony´

Marina Wesseling business unit director haematology-oncology, Celgene BV

Tjarda was truly instrumental in the conception, development & roll out of our 2020 vision, which encompasses our future financial outlook, product portfolio and organizational structure. She is a master in bringing a complex subject over to her audience in a structured and simple way. Through her the Nordic team adopted this new methodology from the start

Nicolas Verbeke GM Celgene Nordics

Expertise

STRATEGIC PORTFOLIO MANAGEMENT

Thorough analysis of the potential of the portfolio, the changes in the environment and internal strengths and weaknesses is the basis. This will lead in an interactive process to business critical  choices for the future with a clear strategic direction as result.

NEW BUSINESS DEVELOPMENT

Deep-dive in (future) markets of pipeline products, with a clear advise on market       potential, organizational structure and strategic focus for launch. 

COMMERCIAL STRATEGY, LIFE CYCLE MANAGEMENT

Guidance of brand planning process for current and future indications / products. This will be an interactive process, as employees are crucial in the process of defining and alignment of strategy.

Interim Management, commercial

Core competency in marketing, brand management, building self-supporting teams with a sustainable strategic focus.

Experience

Summary of experience:
TEK Consultancy - Celgene February 2016 - May 2016 Strategic Portfolio Analysis Austria, Belgium, Netherlands, Nordics, Switzerland
TEK Consultancy - Astra Zeneca January 2016-June 2016 Business Unit Director Oncology ad interim, MT-member
Celgene BV September 2008 - December 2015 Associate Director Marketing Hematology
Novartis Pharma B.V October 2006 - June 2008 Head scientific Operations, Medical MT - member
Cosmetique active nederland, Loreal April 2004 - September 2006 Medical & Commercial Manager La Roche-Posay, MT-member
Schering Nederland BV January 2001 - March 2004 Product Manager, Medical Advisor
Spaarne Hospital Haarlem January 2000 – September 2000 Physicain on pediatric ward
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